Get Exposed for Summer!

 

Get Exposed™ this Summer!

So the UK is in for a treat, the next four days are set to be hot (which makes a nice change!) and so as we are now informed of this glorious weather change, we must pass on our knowledge to our tanning clients with how to best advise them when it comes to protecting their skin whilst wearing an Exposed spray tan.

You are about to embark on the busiest time of your spray tanning business, and so I wanted to make sure you had all the facts about sun damage, sunscreen and how Exposed™ Spray Tan can boost your profits in as little as ten minutes!

Fake it to make it!

The weather man tells us that we going to be spoilt with four days of fiercely strong sunshine, which is great news, but it can have serious damaging effects on our skin if it's not protected;  something that lots of our clients simply dis-regard when they have a professional spray tan.

Any colour that our skin gets from the sun is a sign of sun damage, and whilst the change of skin colour may only last a few weeks, the sun damage is permanent! So why do people still put their skin through it when they can get just as good a tan (if not nicer) by simply 'faking it'?

Many people still associate spray tans to the smelly, orange, sticky liquid that is sprayed on to them, that then lingers at the back of their throat, not to mention the dreaded 'dry time' for the next ten minutes waiting for it to be dry before tey can put their clothes back on!

Whilst that may still be the case with some of the tans on the market it is definitely NOT the case with Exposed™...

 

Exposed™ boasts:

NO OVERSPRAY - Exposed™ is the thickest spray tan in the UK and this was no accident! Packed with moisturising goodness the heavier molecules drop straight to the floor, a much nicer experience for the client and less of a cleaning operation for the therapist! WIN! WIN!

A SHADE FOR EVERY CLIENT - Exposed™ professional spray tan has a variety of stregnths of solution in its 'signature selection' -  so you can give your client the depth of colour they desire. Exposed was the first brand to offer a 6% DHA solution; as we wanted to support and serve your business with a product that can build you an ALL YEAR ROUND SPRAY TANNING BUSINESS, as well as a product to fulfill every clients tanning needs!

For example...

- The male client who doesn't exactly want to walk around like those spray tan models at the beauty shows (have you seen how ridiculous they look?!) no problem, a 6% Exposed tan is the perfect choice!

- The bride who wants to blush! as she walks down the aisle with a beautiful glow and doesn't want people to know she has had a tan, no problem, 6-8% Exposed™ tan will do wonders for their complexion and make them look radiant!

- The client who likes the darkest possible tan for that LBD she has to wear at the weekend, no problem, OverExposed™ 14% tan is the perfect party partner!

Lets not forget, Exposed also has a tan solution for everybody else in between! No matter what occasion, what time of year it is or what your clients want, Exposed™ is the tan that fits all!

NO MORE TANNED BED SHEETS! - Crisp white bed sheets are a thing that our competitor brands can only dream of! With Exposed's colour guide being that of a subtle golden glow, during the essential 8-12 hour developing period, your clients can leave your salon in confidence and continue with their normal busy day, wether it be the school run, the food shop, or just generalling not hiding from the public! -  there is no need to go into hibernation when your developing with Exposed!

Prepare and Prolong!

The best tan is only as good as it's preparation! Lets remember as the sun shines it will accelerate the normal cycle of shedding skin cells. Make sure you are advising your clients that their spray tan service starts at home and that it is a two way partnership in getting a non-patchy spray tan that can last as long as ten days*

Exfoliation is key! Inform your clients that a nice even base of fresh skin cells will give them that flawless tan they are looking for. Advise them to concentrate on areas that are prone to dead skin build up, as this is commonly where DHA 'clings' on to for dear life, resulting in a patchy appearance and patchy fading! To ensure your clients are doing their 'homework' retail them the Exposed Cell Exfoliator - which promises a gentle exfoliation, and the perfect base for your professional spray tan. 

Aftercare is just as important once you've given your client the perfect Exposed™ experience. To prolong the life of their tan they need to keep those outer tanned skin cells plumped with moisturiser. Not only will this make the tan last longer, but also allows the tan to fade a lot more naturally and gradually, again avoiding the 'dodgy 7 dayer' (something I used to say  in my tanning salon back in the day!), come on! you all know EXACTLY the look I mean, we've all been there at some time of our lives!

 

Advice for holiday makers...

Spray Tan and SPF sunscreen are NOT friends! 

The most active ingredient in any self tanning product is Dihydroxyacetone, more commonly known as 'DHA'. It's the DHA that causes the chemical reaction on your skin, turning it to a desirable shade of brown. Did you also know however that DHA is so strong that it attacks other chemicals that it comes into contact with, and can start to break down the UVA protection within your sunscreen?

We will always recommend that you protect your skin when going out in the sun with a good quality sunscreen, but be mindful that if you are applying sunscreen over ANY spray tan, then be sure to re-apply your sunscreen as you may not be as protected as you thought...

 

Make sure you know your facts!

At The Creative Beauty Group we believe education is key and every brand carries different properties that could effect your business and your clients differently. We offer not only Beginners Spray Tan training but also Conversion Courses, plus online and telephone support from our 'Care Bears' at head office! If you're looking into introducing Exposed™ into your salon call head office on 01202 876734 and get to know your facts on staying safe in the sunshine!

 

Stay safe in the sun, & stay Creative!

Layla x


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Get Exposed for Summer!

 

Get Exposed™ this Summer!

So the UK is in for a treat, the next four days are set to be hot (which makes a nice change!) and so as we are now informed of this glorious weather change, we must pass on our knowledge to our tanning clients with how to best advise them when it comes to protecting their skin whilst wearing an Exposed spray tan.

You are about to embark on the busiest time of your spray tanning business, and so I wanted to make sure you had all the facts about sun damage, sunscreen and how Exposed™ Spray Tan can boost your profits in as little as ten minutes!

Fake it to make it!

The weather man tells us that we going to be spoilt with four days of fiercely strong sunshine, which is great news, but it can have serious damaging effects on our skin if it's not protected;  something that lots of our clients simply dis-regard when they have a professional spray tan.

Any colour that our skin gets from the sun is a sign of sun damage, and whilst the change of skin colour may only last a few weeks, the sun damage is permanent! So why do people still put their skin through it when they can get just as good a tan (if not nicer) by simply 'faking it'?

Many people still associate spray tans to the smelly, orange, sticky liquid that is sprayed on to them, that then lingers at the back of their throat, not to mention the dreaded 'dry time' for the next ten minutes waiting for it to be dry before tey can put their clothes back on!

Whilst that may still be the case with some of the tans on the market it is definitely NOT the case with Exposed™...

 

Exposed™ boasts:

NO OVERSPRAY - Exposed™ is the thickest spray tan in the UK and this was no accident! Packed with moisturising goodness the heavier molecules drop straight to the floor, a much nicer experience for the client and less of a cleaning operation for the therapist! WIN! WIN!

A SHADE FOR EVERY CLIENT - Exposed™ professional spray tan has a variety of stregnths of solution in its 'signature selection' -  so you can give your client the depth of colour they desire. Exposed was the first brand to offer a 6% DHA solution; as we wanted to support and serve your business with a product that can build you an ALL YEAR ROUND SPRAY TANNING BUSINESS, as well as a product to fulfill every clients tanning needs!

For example...

- The male client who doesn't exactly want to walk around like those spray tan models at the beauty shows (have you seen how ridiculous they look?!) no problem, a 6% Exposed tan is the perfect choice!

- The bride who wants to blush! as she walks down the aisle with a beautiful glow and doesn't want people to know she has had a tan, no problem, 6-8% Exposed™ tan will do wonders for their complexion and make them look radiant!

- The client who likes the darkest possible tan for that LBD she has to wear at the weekend, no problem, OverExposed™ 14% tan is the perfect party partner!

Lets not forget, Exposed also has a tan solution for everybody else in between! No matter what occasion, what time of year it is or what your clients want, Exposed™ is the tan that fits all!

NO MORE TANNED BED SHEETS! - Crisp white bed sheets are a thing that our competitor brands can only dream of! With Exposed's colour guide being that of a subtle golden glow, during the essential 8-12 hour developing period, your clients can leave your salon in confidence and continue with their normal busy day, wether it be the school run, the food shop, or just generalling not hiding from the public! -  there is no need to go into hibernation when your developing with Exposed!

Prepare and Prolong!

The best tan is only as good as it's preparation! Lets remember as the sun shines it will accelerate the normal cycle of shedding skin cells. Make sure you are advising your clients that their spray tan service starts at home and that it is a two way partnership in getting a non-patchy spray tan that can last as long as ten days*

Exfoliation is key! Inform your clients that a nice even base of fresh skin cells will give them that flawless tan they are looking for. Advise them to concentrate on areas that are prone to dead skin build up, as this is commonly where DHA 'clings' on to for dear life, resulting in a patchy appearance and patchy fading! To ensure your clients are doing their 'homework' retail them the Exposed Cell Exfoliator - which promises a gentle exfoliation, and the perfect base for your professional spray tan. 

Aftercare is just as important once you've given your client the perfect Exposed™ experience. To prolong the life of their tan they need to keep those outer tanned skin cells plumped with moisturiser. Not only will this make the tan last longer, but also allows the tan to fade a lot more naturally and gradually, again avoiding the 'dodgy 7 dayer' (something I used to say  in my tanning salon back in the day!), come on! you all know EXACTLY the look I mean, we've all been there at some time of our lives!

 

Advice for holiday makers...

Spray Tan and SPF sunscreen are NOT friends! 

The most active ingredient in any self tanning product is Dihydroxyacetone, more commonly known as 'DHA'. It's the DHA that causes the chemical reaction on your skin, turning it to a desirable shade of brown. Did you also know however that DHA is so strong that it attacks other chemicals that it comes into contact with, and can start to break down the UVA protection within your sunscreen?

We will always recommend that you protect your skin when going out in the sun with a good quality sunscreen, but be mindful that if you are applying sunscreen over ANY spray tan, then be sure to re-apply your sunscreen as you may not be as protected as you thought...

 

Make sure you know your facts!

At The Creative Beauty Group we believe education is key and every brand carries different properties that could effect your business and your clients differently. We offer not only Beginners Spray Tan training but also Conversion Courses, plus online and telephone support from our 'Care Bears' at head office! If you're looking into introducing Exposed™ into your salon call head office on 01202 876734 and get to know your facts on staying safe in the sunshine!

 

Stay safe in the sun, & stay Creative!

Layla x


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