How to make the most out of the Christmas season!

 

How to have a very Merry Creative Beauty Group Christmas!

With the festive season creeping up on us and our diaries already beginning to fill up, Christmas and the festive season can be one of the busiest times of the year for salons and nail techs! If you feel like you're not making the most of the party atmosphere check out The Creative Beauty Group tips and retail ideas so you can have the most profitable Christmas yet!

 

Gifts Galore!

 

During the month of December you have the opportunity to retail as much in one month as you would during the rest of the year! Christmas shopping can be stressful for everyone and well chosen retail items will fly out the door for family and friends who are hard to buy for and make that perfect stocking filler!

- Put together your very own hand and foot care sets with cellophane and ribbon that include the award-winning Pure Organics® moisturising lotion, a Gel II® nail file and a Pure Organics® cuticle oil. This encourages your clients to look after their hands and feet during the cold, harsh winter months plus once they've tried out how luxurious Pure Organics® products are, not only will they book in for luxury Manicures and Pedicures but they will also want to try out all five scents themselves at home!

- Not everyone has the time to come in for an Exposed™ spray tan during the festive season however we all want to look great in our sparkly party dresses. So Exposed™ has the solution (literally!) with the Exposed™ and Over Exposed™ Anti-Ageing Bronzing Mousse with an RRP of £18.99. This quick absorbing skin firming tanning mousse ensures an easy glide application and flawless finish so is perfect for any tanning novice and great for last minute party goers! 

- Nail Polish! As obsessed as we all are with Gel II® polish, some clients still like to paint their own nails, top up their colour for longer wear and match their toe nails. This is why Gel II® have their partnership with Polish II®, a long wear nail polish set to last on the nails for at least 7 days! You could put them together in sets of seasonal colours with a little discount or sell them individually when clients come in for their Christmas nails! 

PLUS TCBG are offering throughout December a FREE Polish II® colour of your choice when you purchase any Gel II® polish - Just a little Christmas present from us to you!

 

 

 

 

What can you do to boost your treatment and retail sales this Christmas?

With our regular clients making sure they have their appointments booked well in advance there is still the need to capture the rest of the market! You never know a one-off set of Skyscraper® L&P enhancements could turn into a regular client! Here are our tips on how to grab new customers during the festive period...

- Hold your very own Christmas Event! Perfect for salon owners it's a great opportunity to make clients feel special, plus they have the opportunity to bring friends and relatives who are potential new business. You can either get people to book in for mini treatments or have a first come first serve basis. You can offer refreshments such as mulled wine and mince pies and display retail gift packs like the ones we mentioned earlier! Don't forget to involve local businesses as well, give them an opportunity to advertise their business at the event for a donation of a raffle prize! People get booked up around Christmas pretty soon however so make sure to start planning now!

 

- Utilise social media! Make posts on Facebook/Twitter Christmas themed from November onwards, this reminds clients to book for their Christmas parties well in advance and gives you a better idea of how busy you'll be. Make the most of advertsing treatments such as OverExposed™ 14% solution, Gel II® and Magpie™ nail art and of course the new kid on the block Lashnv™!

 

Lashnv™ is a big Christmas menu must-have! Not only will Lashnv™ lift your clients lashes for the entirety of the festive season, from Christmas party to the chiming of Big Ben on New Years Day, but it will also secure clientele for the year ahead! Before and after pictures are a great way to market Lashnv™ to your clients so it's best to start putting these up early November!

 

- Don’t forget about January, generally a quieter time for salons and techs. Keep advertising throughout December for the new year as people often forget about January until the Christmas period is over. For loyal clients you can give out Christmas cards with discounts inside as a little present to use for the new year or set up a friend referral scheme for new clients where they both receive money off to drive new business.

 

Tips from The Creative Beauty Group Techs!

Our Education Emissaries share their best tips for Christmas and how to make the most for your business using our amazing brands!

"From my experience I find retailing to clients easier during the Christmas period, making sure you have a main attractive and festive retail display is crucial. Adding a nice tree display in themed colours to match the salon colours will be eye catching and appealing to clients. Sending out Christmas themed leaflets and newsletters to entice clients to pre-book appointments for their regular treatments around the busy Christmas period is a fantastic opportunity to up sell them a new or additional treatment such as Lashnv™ or Exposed™ spray tan. Using social media pictures/photos and Christmas/party themed posts are a great way to interact with potential clients, and of course during the festive season people are always more willing to spend more money on luxury treatments." - Alex Bates - Education Emissary for Hertfordshire, Bedfordshire and Buckinghamshire.

"With Gel II® you can offer your clients a 3-week wear gel polish that can take care of their talons with no chips or smudges for the entire Christmas and New Year party season. However for the more creative clients who wish to change their nails themselves during your well deserved Christmas break you can give them the freedom to paint their own nails with their favourite Gel II® colours using Polish II®. Polish II® boasts a fast drying time, a 7-day wear and the opportunity for your clients to do some nail art of their own should they wish to!" - Victoria Rose - Education Emissary for Yorkshire & Humber area.

 

"Exposed™ is the perfect partner for the little black dress for every Christmas party. Clients can choose from the subtle Exposed™ 6% winter tan or for those that wish to expose that little bit more this Christmas they could try our NEW 14% ultimate party tan OverExposed™! Odour-free and fast drying, clients can go out and carry on their Christmas shopping without the need to hibernate! Plus for all those last minute parties Exposed™ Express Tan uses its unique formulation to allow clients to step out the shower with a party ready tan after just 1-2 hours!" - Layla Tourh - Founder of Exposed™ Spray Tan.

"During the Christmas period many ladies find it difficult to fit in treatments around their busy schedule and a 2 hour treatment such as Lash Extensions can be time consuming. Lashnv™ provides your clients with a naturally enhanced lash lift with a colour boost and takes as little as 45 minutes. Give your clients party lashes that can last an impressive 6-8 weeks with no maintenance required!" - Laura White - Education Emissary for Essex and surrounding areas.

"Why not take advantage of the cold weather and offer 'Winter Warmer' packages? Offering heated manicures and pedicures using heated booties and removing products using hot mitts elevates yours services without additional costs but also relaxes your clients. My personal favourite is my Pure Organics® Spiced Orange pedicure using the citrus range, it's pure indulgence! I don't believe that you have to offer cheap treatments at any time of the year, instead I like to give my clients a professional service with an added special touch!" - Alison Guildford - Education Emissary for North West

 

Don't forget to enjoy the festive season yourself! Being busy is a great finish to the year and gives a fresh start to January (I know I'm already talking about taking the decorations down before we've even put them up)! The Creative Beauty Group is focusing on education for 2016 so start making those new years resolutions to learn something new!

Stay Creative

The TCBG Team x

 


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Post a Comment


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How to make the most out of the Christmas season!

 

How to have a very Merry Creative Beauty Group Christmas!

With the festive season creeping up on us and our diaries already beginning to fill up, Christmas and the festive season can be one of the busiest times of the year for salons and nail techs! If you feel like you're not making the most of the party atmosphere check out The Creative Beauty Group tips and retail ideas so you can have the most profitable Christmas yet!

 

Gifts Galore!

 

During the month of December you have the opportunity to retail as much in one month as you would during the rest of the year! Christmas shopping can be stressful for everyone and well chosen retail items will fly out the door for family and friends who are hard to buy for and make that perfect stocking filler!

- Put together your very own hand and foot care sets with cellophane and ribbon that include the award-winning Pure Organics® moisturising lotion, a Gel II® nail file and a Pure Organics® cuticle oil. This encourages your clients to look after their hands and feet during the cold, harsh winter months plus once they've tried out how luxurious Pure Organics® products are, not only will they book in for luxury Manicures and Pedicures but they will also want to try out all five scents themselves at home!

- Not everyone has the time to come in for an Exposed™ spray tan during the festive season however we all want to look great in our sparkly party dresses. So Exposed™ has the solution (literally!) with the Exposed™ and Over Exposed™ Anti-Ageing Bronzing Mousse with an RRP of £18.99. This quick absorbing skin firming tanning mousse ensures an easy glide application and flawless finish so is perfect for any tanning novice and great for last minute party goers! 

- Nail Polish! As obsessed as we all are with Gel II® polish, some clients still like to paint their own nails, top up their colour for longer wear and match their toe nails. This is why Gel II® have their partnership with Polish II®, a long wear nail polish set to last on the nails for at least 7 days! You could put them together in sets of seasonal colours with a little discount or sell them individually when clients come in for their Christmas nails! 

PLUS TCBG are offering throughout December a FREE Polish II® colour of your choice when you purchase any Gel II® polish - Just a little Christmas present from us to you!

 

 

 

 

What can you do to boost your treatment and retail sales this Christmas?

With our regular clients making sure they have their appointments booked well in advance there is still the need to capture the rest of the market! You never know a one-off set of Skyscraper® L&P enhancements could turn into a regular client! Here are our tips on how to grab new customers during the festive period...

- Hold your very own Christmas Event! Perfect for salon owners it's a great opportunity to make clients feel special, plus they have the opportunity to bring friends and relatives who are potential new business. You can either get people to book in for mini treatments or have a first come first serve basis. You can offer refreshments such as mulled wine and mince pies and display retail gift packs like the ones we mentioned earlier! Don't forget to involve local businesses as well, give them an opportunity to advertise their business at the event for a donation of a raffle prize! People get booked up around Christmas pretty soon however so make sure to start planning now!

 

- Utilise social media! Make posts on Facebook/Twitter Christmas themed from November onwards, this reminds clients to book for their Christmas parties well in advance and gives you a better idea of how busy you'll be. Make the most of advertsing treatments such as OverExposed™ 14% solution, Gel II® and Magpie™ nail art and of course the new kid on the block Lashnv™!

 

Lashnv™ is a big Christmas menu must-have! Not only will Lashnv™ lift your clients lashes for the entirety of the festive season, from Christmas party to the chiming of Big Ben on New Years Day, but it will also secure clientele for the year ahead! Before and after pictures are a great way to market Lashnv™ to your clients so it's best to start putting these up early November!

 

- Don’t forget about January, generally a quieter time for salons and techs. Keep advertising throughout December for the new year as people often forget about January until the Christmas period is over. For loyal clients you can give out Christmas cards with discounts inside as a little present to use for the new year or set up a friend referral scheme for new clients where they both receive money off to drive new business.

 

Tips from The Creative Beauty Group Techs!

Our Education Emissaries share their best tips for Christmas and how to make the most for your business using our amazing brands!

"From my experience I find retailing to clients easier during the Christmas period, making sure you have a main attractive and festive retail display is crucial. Adding a nice tree display in themed colours to match the salon colours will be eye catching and appealing to clients. Sending out Christmas themed leaflets and newsletters to entice clients to pre-book appointments for their regular treatments around the busy Christmas period is a fantastic opportunity to up sell them a new or additional treatment such as Lashnv™ or Exposed™ spray tan. Using social media pictures/photos and Christmas/party themed posts are a great way to interact with potential clients, and of course during the festive season people are always more willing to spend more money on luxury treatments." - Alex Bates - Education Emissary for Hertfordshire, Bedfordshire and Buckinghamshire.

"With Gel II® you can offer your clients a 3-week wear gel polish that can take care of their talons with no chips or smudges for the entire Christmas and New Year party season. However for the more creative clients who wish to change their nails themselves during your well deserved Christmas break you can give them the freedom to paint their own nails with their favourite Gel II® colours using Polish II®. Polish II® boasts a fast drying time, a 7-day wear and the opportunity for your clients to do some nail art of their own should they wish to!" - Victoria Rose - Education Emissary for Yorkshire & Humber area.

 

"Exposed™ is the perfect partner for the little black dress for every Christmas party. Clients can choose from the subtle Exposed™ 6% winter tan or for those that wish to expose that little bit more this Christmas they could try our NEW 14% ultimate party tan OverExposed™! Odour-free and fast drying, clients can go out and carry on their Christmas shopping without the need to hibernate! Plus for all those last minute parties Exposed™ Express Tan uses its unique formulation to allow clients to step out the shower with a party ready tan after just 1-2 hours!" - Layla Tourh - Founder of Exposed™ Spray Tan.

"During the Christmas period many ladies find it difficult to fit in treatments around their busy schedule and a 2 hour treatment such as Lash Extensions can be time consuming. Lashnv™ provides your clients with a naturally enhanced lash lift with a colour boost and takes as little as 45 minutes. Give your clients party lashes that can last an impressive 6-8 weeks with no maintenance required!" - Laura White - Education Emissary for Essex and surrounding areas.

"Why not take advantage of the cold weather and offer 'Winter Warmer' packages? Offering heated manicures and pedicures using heated booties and removing products using hot mitts elevates yours services without additional costs but also relaxes your clients. My personal favourite is my Pure Organics® Spiced Orange pedicure using the citrus range, it's pure indulgence! I don't believe that you have to offer cheap treatments at any time of the year, instead I like to give my clients a professional service with an added special touch!" - Alison Guildford - Education Emissary for North West

 

Don't forget to enjoy the festive season yourself! Being busy is a great finish to the year and gives a fresh start to January (I know I'm already talking about taking the decorations down before we've even put them up)! The Creative Beauty Group is focusing on education for 2016 so start making those new years resolutions to learn something new!

Stay Creative

The TCBG Team x

 


0 Comments



Post a Comment


Please sign in or create an account to post a comment
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