A new partnership is round the corner!

It’s not often that I get the time to sit down for any length of time and compose a blog post or legnthy Facebook announcement, thats Becky's job, and a fab job she does too! 
 
It’s usually a quick flick through the Facebook group where I comment on the odd post and like all of the lovely work posted by you all! I felt this blog however, must be delivered by myself as I want to make sure you all understood why the slight change in the business model is essential to serve all of your business needs.
 
We as The Creative Beauty Goup consider ourselves very lucky to have such a close knit community of customers, our Professional Only Facebook group stands out as being one of the most friendly, positive and supportive online forums and that is thanks to you guys! As a company, our customers tell us that they love our honesty, we like to break the traditional rules that exist within the industry if it is in the interest of you, our customers!
 
It’s with that in mind that the latest developments have happened and we bring a new brand to the TCBG family...
 
Over the past 12 months we’ve seen that most of you share our passion for Gel II® and it’s ground breaking two step application. On the flip side, we also appreciate that some of you still prefer a more traditional three step system, and that’s just fine. A great number of us use a Kindle or similar these days however there’s a great number of us who still prefer a traditional book. This is no different. 
 
We also see that some of you have realised that being your own brand is more important than being tied to just one brand of gel polish. We’ve seen that some of you carry Gel II® as your main brand but still experiment with others alongside in order to bring your own clients some variety. Whilst we appreciate your brand loyalty to Gel II®, we don’t want to take that for granted where we live in a very consumer driven word, and so we’ve decided to introduce an additional brand into our fold for those of you who like to experiment and offer your clients more. 

Welcome Entity Color Couture.

Entity, is a long established brand, that much like The Creative Beauty Group, believe nail and beauty professionals should be in business for themselves, not by themselves! Well known for their Liquid & Powder system intially, Entity also provides a gorgeous gel polish line called 'Entity Color Couture'. Entity uses the highest quality products, technology, tools, training and ideas whilst still demanding innovative new products all the time, raising the bar of the nail industry, just like La Palm, and so with that, we forsee a beautiful partnership!
 
By introducing Entity into our family of brands, we are simply hoping to give you more choice whilst still being able to partner with The Creative Beauty Group. We’re all in business and so you’ll understand our sentiment when we say that we don’t want to lose any of your business, in fact quite the opposite! I’m sure that if your business had demand for a certain product then you’d offer it rather than lose the business to a competitor. We’re exactly the same. If you have some clients that want more choice then we want you to be able to offer that through The Creative Beauty Group.
 
Introducing Entity is just the first in a number of new brands that we will be bringing your way this year :)
 
Moving forward, we’re restructuring slightly, In order to protect La Palm products, as a professional only brand we’ve invested heavily in education this year. We’ve appointed more Education Emissaries and we’re removing all La Palm stock from any sub distributors shelves. In future, Gel II®, SkyScraper® and Pure Organics® will be available online only to registered nail professionals. If you haven’t already opened a trade account with us then pop along to www.thecreativebeautygroup.co.uk as it only takes minutes. 
 
The Creative Beauty Group North West which has been run by Sarah Victoria under licence will now rebrand as Liverpool Beauty Co. The company will continue to be a sub stockist for Lashnv™ lash lift and Exposed™ spray tan and will also stock Entity. I am very excited to still be partnering with Sarah Victoria as she heads her business into a new and exciting direction. 
 
So now the announcement of Entity joining us has been made, you may have a few questions...I first broke the news to our team of Education Emissaries at last months Education Summit, as I was interested in what they thought. I then asked them all to privately send me questions of what they think YOU guys would be thinking, as, our EE's like yourselves, also run sucessful Gel II® nail salons. Here is what the most common questions were:
 

Why have you brought in an alternative?

For the same very reason many of you already have with your business, to give your customers choice! It's no secret that most of the nail professionals in the UK carry more than one brand of gel polish. This is perhaps due to the amount of choice of suppliers you have now? and of course what your clients have desired. If you have more than one brand on your nail desk, why not let The Creative Beauty Group be the company to fully service your desk right?!

How does the product compare to Gel II®?

Gel II ® and Entity Color Couture have very different USP's, which warrants us carrying them both, it wouldn't have made any sense if they were the same.

Are you still fully behind Gel II® and La Palm?

Absolutely! Gel II® is my favourite brand in the world, but its not me that is coming to your salon, its your paying clients, I just want you to always be able to say ''YES'' to your client!

Do you not feel that taking on a three step sytems is going backwards?

The truth of the matter is this, more than 70% of the gel polish market is a three step system.

Will Gel II® still be your main priority?

Gel II® is not my main priority, my customers are! If I cannot offer them EVERY need that their business has, they will go else where, its as simple as that. A very similar reason as to why a lot of nail professionals, now also offer spray tanning and lash enhancements; they do not want ther clients to go elsewhere, I'm no different!

Will education be provided for those of us that wish to use Entity?

Yes. We are now actively looking for a strong team of Entity Educators to represent the brand, if you would like to contact us about this fantastic opportunity, please email our Head of Education Alsison Guilford, alison.guildford@thecreativebeautygroup.co.uk

Which one should I invest in? I cannot afford both?

Nobody is asking you to invest in both, this is for the nail salon that desires to offer their clients more than one brand, and lets be honest, thats pretty much all of you reading this! Again, we just want to be your 'go to' company for all things nails, lashes, and tan.

The Creative Beauty Group WON last years Award for 'Best Customer Services', and we have been shortlisted AGAIN this year, so we are doing something right in serving our customers! This just feels so right to have us serve them and their businesses with more! 

 

I'm very excited with our new addition to our family of brands, and so I'll await for the wave of questions on our popular Facebook group, and once thats calmed down, I shall then move on to our other new brand that is joining us, and all of you nail art addicts are just going to love it! ;)

So...until then,

Stay Creative!

Layla x


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A new partnership is round the corner!

It’s not often that I get the time to sit down for any length of time and compose a blog post or legnthy Facebook announcement, thats Becky's job, and a fab job she does too! 
 
It’s usually a quick flick through the Facebook group where I comment on the odd post and like all of the lovely work posted by you all! I felt this blog however, must be delivered by myself as I want to make sure you all understood why the slight change in the business model is essential to serve all of your business needs.
 
We as The Creative Beauty Goup consider ourselves very lucky to have such a close knit community of customers, our Professional Only Facebook group stands out as being one of the most friendly, positive and supportive online forums and that is thanks to you guys! As a company, our customers tell us that they love our honesty, we like to break the traditional rules that exist within the industry if it is in the interest of you, our customers!
 
It’s with that in mind that the latest developments have happened and we bring a new brand to the TCBG family...
 
Over the past 12 months we’ve seen that most of you share our passion for Gel II® and it’s ground breaking two step application. On the flip side, we also appreciate that some of you still prefer a more traditional three step system, and that’s just fine. A great number of us use a Kindle or similar these days however there’s a great number of us who still prefer a traditional book. This is no different. 
 
We also see that some of you have realised that being your own brand is more important than being tied to just one brand of gel polish. We’ve seen that some of you carry Gel II® as your main brand but still experiment with others alongside in order to bring your own clients some variety. Whilst we appreciate your brand loyalty to Gel II®, we don’t want to take that for granted where we live in a very consumer driven word, and so we’ve decided to introduce an additional brand into our fold for those of you who like to experiment and offer your clients more. 

Welcome Entity Color Couture.

Entity, is a long established brand, that much like The Creative Beauty Group, believe nail and beauty professionals should be in business for themselves, not by themselves! Well known for their Liquid & Powder system intially, Entity also provides a gorgeous gel polish line called 'Entity Color Couture'. Entity uses the highest quality products, technology, tools, training and ideas whilst still demanding innovative new products all the time, raising the bar of the nail industry, just like La Palm, and so with that, we forsee a beautiful partnership!
 
By introducing Entity into our family of brands, we are simply hoping to give you more choice whilst still being able to partner with The Creative Beauty Group. We’re all in business and so you’ll understand our sentiment when we say that we don’t want to lose any of your business, in fact quite the opposite! I’m sure that if your business had demand for a certain product then you’d offer it rather than lose the business to a competitor. We’re exactly the same. If you have some clients that want more choice then we want you to be able to offer that through The Creative Beauty Group.
 
Introducing Entity is just the first in a number of new brands that we will be bringing your way this year :)
 
Moving forward, we’re restructuring slightly, In order to protect La Palm products, as a professional only brand we’ve invested heavily in education this year. We’ve appointed more Education Emissaries and we’re removing all La Palm stock from any sub distributors shelves. In future, Gel II®, SkyScraper® and Pure Organics® will be available online only to registered nail professionals. If you haven’t already opened a trade account with us then pop along to www.thecreativebeautygroup.co.uk as it only takes minutes. 
 
The Creative Beauty Group North West which has been run by Sarah Victoria under licence will now rebrand as Liverpool Beauty Co. The company will continue to be a sub stockist for Lashnv™ lash lift and Exposed™ spray tan and will also stock Entity. I am very excited to still be partnering with Sarah Victoria as she heads her business into a new and exciting direction. 
 
So now the announcement of Entity joining us has been made, you may have a few questions...I first broke the news to our team of Education Emissaries at last months Education Summit, as I was interested in what they thought. I then asked them all to privately send me questions of what they think YOU guys would be thinking, as, our EE's like yourselves, also run sucessful Gel II® nail salons. Here is what the most common questions were:
 

Why have you brought in an alternative?

For the same very reason many of you already have with your business, to give your customers choice! It's no secret that most of the nail professionals in the UK carry more than one brand of gel polish. This is perhaps due to the amount of choice of suppliers you have now? and of course what your clients have desired. If you have more than one brand on your nail desk, why not let The Creative Beauty Group be the company to fully service your desk right?!

How does the product compare to Gel II®?

Gel II ® and Entity Color Couture have very different USP's, which warrants us carrying them both, it wouldn't have made any sense if they were the same.

Are you still fully behind Gel II® and La Palm?

Absolutely! Gel II® is my favourite brand in the world, but its not me that is coming to your salon, its your paying clients, I just want you to always be able to say ''YES'' to your client!

Do you not feel that taking on a three step sytems is going backwards?

The truth of the matter is this, more than 70% of the gel polish market is a three step system.

Will Gel II® still be your main priority?

Gel II® is not my main priority, my customers are! If I cannot offer them EVERY need that their business has, they will go else where, its as simple as that. A very similar reason as to why a lot of nail professionals, now also offer spray tanning and lash enhancements; they do not want ther clients to go elsewhere, I'm no different!

Will education be provided for those of us that wish to use Entity?

Yes. We are now actively looking for a strong team of Entity Educators to represent the brand, if you would like to contact us about this fantastic opportunity, please email our Head of Education Alsison Guilford, alison.guildford@thecreativebeautygroup.co.uk

Which one should I invest in? I cannot afford both?

Nobody is asking you to invest in both, this is for the nail salon that desires to offer their clients more than one brand, and lets be honest, thats pretty much all of you reading this! Again, we just want to be your 'go to' company for all things nails, lashes, and tan.

The Creative Beauty Group WON last years Award for 'Best Customer Services', and we have been shortlisted AGAIN this year, so we are doing something right in serving our customers! This just feels so right to have us serve them and their businesses with more! 

 

I'm very excited with our new addition to our family of brands, and so I'll await for the wave of questions on our popular Facebook group, and once thats calmed down, I shall then move on to our other new brand that is joining us, and all of you nail art addicts are just going to love it! ;)

So...until then,

Stay Creative!

Layla x


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